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Cecinas Pablo - Cecina de vacuno, Chorizo de León, Jamón Ibérico y Embutidos tradicionales de alta calidadCecinas Pablo - Cecina de vacuno, Chorizo de León, Jamón Ibérico y Embutidos tradicionales de alta calidad

Cecinas Pablo - Cecina de vacuno, Chorizo de León, Jamón Ibérico y Embutidos tradicionales de alta calidad

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‘The licorice of proteins’, the new product of Cecinas Pablo

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Tuesday, 21 January 2020 / Published in New products

‘The licorice of proteins’, the new product of Cecinas Pablo

This Leon brand presents its snacks of extruded and dehydrated meat with the texture and shape of a licorice in Meat Attraction.

Cecinas Pablo presents its new innovation product at Meat Attraction 2019: its meat sticks or liquorice . These are snacks of extruded meat that has been dehydrated to obtain a soft texture and very easy to eat, as if it were a licorice . A aperitif totally new in Spain since the gut has been suppressed in its elaboration process. Thus, thanks to an innovative process it has been possible to obtain a lot of flavor with the maximum nutritional properties and a different texture that are the healthy alternative to snacks high in sugar and fat.

Pablo Barros, CEO of Cecinas Pablo, says: «nutritionally, the amount of protein is twice that of fat , when in other snacks it is the opposite. We have managed to bring to the market some sticks with a lot of flavor, much finer than the traditional ones, very healthy and low in sugars ». He says, “This makes them have a soft texture when they bite, like a licorice and children love it”

Thus, Cecinas Pablo presents his meat sticks or licorice for an audience that wants to take care of themselves and eat well but does not want to give up flavor. Cecina Pablo Sticks are perfect for a snack or snack that provides the amount of protein needed, minimizing the sugar content. The sticks come in four flavors: Fuet, Chorizo, Ham and Cecina.

Cecinas Pablo has chosen Meat Attraction, which is held from September 17 to 19, 2019, as a presentation platform for being the reference fair for all operators in the meat sector ; a platform for activity and business opportunities and internationalization for exhibitors, visitors and buyers. The fair will bring together more than 400 exhibitors and 20,000 professionals from 50 countries in a specialized commercial event.

With a product catalog of 150 references in the market, Cecinas Pablo invoices more than 9 million euros a year and has a workforce of 48 workers. Its origins date back to 1977, in which Cecinas Pablo is founded with the aim of recovering traditional forms of production to obtain the highest quality of the raw material. CECINAS PABLO leads the cecina market in Spain and exports to 28 countries.

Today Cecinas Pablo can affirm that his beef products , with the five stars awarded by the 2019 Great Taste Awards are the most awarded in the world.

From: Leonoticias – Read in Leonoticias

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Cecinas Pablo was founded in 1993. The company's drive for continual improvement has led to a series of expansions since 1993, allowing it to take on new challenges and reach new markets, as well as continue developing innovative projects.

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C/ La Cecina 51
24700 Astorga (León, España)

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