The Leon firm believes that “the growth of the food industry necessarily goes through export.”
Cecinas Pablo launches its snacks in the international market at the Anuga Fair, the most important for the international food sector that takes place in Cologne from October 5 to 9, 2019. The Leonese firm launches its range of snacks, a highly innovative product in Europe and it does it in this appointment for being the space that marks the trend in the world. For Pablo Barros, CEO of the company, “growth in the food industry necessarily goes through export.” “It is as important to take care of the national as the international market because the client is global,” he adds.
The snacks presented by Cecinas Pablo are a new snack in Europe, thanks to an innovative process it has been possible to obtain a lot of flavor with the maximum nutritional properties and a different texture that are the healthy alternative to snacks high in sugar and fat. “Although the consumer has the feeling of eating a potato chip, what he is actually eating is a protein-based and trans-fat-free product that has not been fried with oil but dried, and that in addition to healthy preserves the original taste of the sausage, “he explains.
The trend that Anuga marks indicates that customers become omnishoppers. They expect an interconnected offer that mixes stationary commerce, online media and mobile terminal authorization. Digitization is not, however, the end of supermarkets. Consumers will continue to go to stores to buy food products with all four senses. Any technological advance that supports trade to deliver the corresponding offers to customers is welcome.
The fair has an estimate of 165,000 professional visitors from 198 countries looking for products of the highest quality. It is five days of fair where you can feel the trends of the sector since Anuga is a source of information for F&B trends, news and future technologies. “The Anuga Fair is the leading business platform for the international food sector where commercial companies that are leaders worldwide are present. Whoever wants to get an idea of what will be eaten in the future has to be in Anuga,” Pablo Barros says.
Among the large distribution companies present are Aeon, Ahold, Albert Heijn, Aldi, Auchan, Carrefour, Coop, Costco, dm, Edeka, Globus, Hofer, Jumbo, Kroger, Metro, Migros, Müller, Norma, Rewe, Rossmann, Sainsbury , Sams Club, Schwarz Group, Sobeys, Spar, Target, Tesco and Walmart. Online commerce has participated in the fair, among others, Amazon and JD.com.
With a catalog of products with 150 references in the market, Cecinas Pablo invoices more than 9 million euros a year and has a workforce of 48 workers. Its origins date back to 1977, in which Cecinas Pablo is founded with the aim of recovering traditional forms of production to obtain the highest quality of the raw material.
Cecinas Pablo leads the cecina market in Spain and exports to 28 countries. Today you can say that your beef products, with the five stars awarded by the Great Taste Awards 2019, are the most awarded in the world.
From: ILeón – Read in ILeón